Premium Feature | Available to Platinum & Diamond Plan Sellers
What is Mailchimp?
Mailchimp is an email marketing and automation platform that helps you grow your audience, send newsletters, automate customer communication, and track marketing performance.
When connected to Big Cartel, Mailchimp can sync your customer and order data so you can create more personalized campaigns, automate follow-up emails, and grow your business more effectively.
Mailchimp also includes AI-powered content tools and more than 100 customizable templates to help you create professional, on-brand marketing campaigns faster.
What Mailchimp can help you do
With Mailchimp connected to your Big Cartel shop, you can:
- Send newsletters and product announcements
- Create automated post-purchase emails
- Recover inactive or lapsed customers
- Recommend products based on customer behavior
- Segment customers by order history or purchase frequency
- Grow your mailing list with popup forms and signup forms
- Track marketing performance and customer engagement
- Run Facebook, Instagram, and Google remarketing campaigns
Mailchimp pricing
Mailchimp offers a generous free plan that includes:
- Up to 250contacts
- Up to 500 sends per month
Paid plans unlock:
- Larger audience limits
- Additional email sends
- Advanced automations
- Enhanced segmentation
- Additional reporting and marketing tools
Some advanced Mailchimp tools and automations may require a paid Mailchimp subscription.
Big Cartel plan requirements
A paid Big Cartel plan is required to connect and use the Mailchimp integration, including popup forms and custom integration code features.
What syncs between Big Cartel and Mailchimp
Once connected, Mailchimp can sync:
- Customer email addresses
- Customer purchase history
- Order activity
- Product data
- Marketing opt-ins collected during checkout
Customers who subscribe during checkout are automatically added to your Mailchimp audience after placing an order.
What doesn’t sync
The integration does not sync:
- Historical campaign data from other email providers
- Existing newsletter subscribers outside of Mailchimp audiences
- Shop design settings
- Inventory management
- Order fulfillment workflows
Key features
Email newsletters
Create and send newsletters for:
- Product launches
- Promotions
- Sales
- Events
- Shop updates
Marketing automations
Build automated workflows to:
- Welcome new subscribers
- Follow up after purchases
- Re-engage inactive customers
- Recommend products
- Reward loyal customers
Customer segmentation
Create audience segments based on:
- Purchase history
- Purchase frequency
- Subscriber activity
- Email engagement
Popup forms and signup tools
Grow your mailing list with embedded forms and popup signup experiences.
Promo code support
Add Big Cartel discount codes directly into your Mailchimp campaigns using Mailchimp’s Promo Code content block.
Marketing insights and reporting
Track:
- Open rates
- Click rates
- Subscriber growth
- Campaign revenue
- Customer engagement trends
Common use cases
Promote new products
Notify subscribers when new collections or products become available.
Recover inactive customers
Automatically follow up with customers who haven’t purchased recently.
Grow your audience
Use checkout opt-ins and popup forms to collect email subscribers.
Reward repeat buyers
Send exclusive promotions or recommendations to loyal customers.
Run seasonal campaigns
Promote holiday sales, launches, or limited-time offers with targeted email campaigns.
FAQs
Is the Mailchimp integration free?
Connecting Mailchimp to your Big Cartel shop does not require an additional integration fee, but a paid Big Cartel plan is required to use the Mailchimp integration.
Mailchimp also offers free and paid plans depending on your audience size and the features you’d like to use.
Can customers subscribe during checkout?
Yes. Customers can opt into your mailing list during checkout.
Can I connect more than one Big Cartel shop?
No. Each Mailchimp account can connect to one Big Cartel shop through this integration.
Do I need coding experience?
No. Mailchimp can be connected and managed without coding knowledge.
Can I send automated emails?
Yes. Mailchimp supports automations like welcome emails, post-purchase follow-ups, and re-engagement campaigns.
Need help?
Our support team is here to help you get the most out of your Mailchimp integration. If you run into any issues or have questions about setup, syncing, popup forms, or connecting your shop, reach out through our support center.
For Mailchimp-specific questions about campaigns, automations, audiences, billing, or advanced marketing tools, you can also contact Mailchimp Support directly from your Mailchimp account.